Websites built to be remembered and found.
Strategy-first website design and development: memorable on the surface, structured underneath so search engines, AI answer engines and customers all understand exactly what you do.
What website design and development means here.
Website design and development is the strategy, design, writing and engineering of a site that does a specific job for the business: generate leads, sell products, establish credibility or launch something new. The design is what people see. The structure, performance and content architecture underneath are what search engines and AI systems use to decide whether to send anyone there.
A website design agency should be accountable for both. Extra Medium designs sites with a distinct point of view, then builds them fast, accessible, crawlable and instrumented, so a beautiful site is also a working one.
You will recognize yourself, or you won’t.
- Your website looks fine and converts nobody, or looks dated and undermines every sales conversation.
- You are rebranding, launching or expanding and the current site cannot carry the new story.
- Traffic is growing but leads are not, and no one can say where the funnel breaks.
- You need a site that search engines and AI assistants can actually understand, not just a pretty brochure.
The work, in order.
Start with the job
Every page gets a purpose, an audience and a primary action before anything is designed. Sites fail when they are organized around the org chart instead of the visitor.
Design with a point of view
Memorable beats safe. We design sites people describe to other people, while keeping the underlying architecture crystal clear.
Build for machines too
Clean semantic HTML, fast loading, structured data, real content on real URLs. If a crawler cannot understand the page, neither will an AI answer engine.
Instrument and improve
Conversion tracking, attribution and a testing cadence ship with the site, so the launch is the beginning of the work, not the end.
Specifically.
- Website strategy and information architecture
- UX and visual design
- Copywriting and content strategy
- Custom front-end development
- Shopify and ecommerce builds
- Landing page strategy and design
- Search and AI-search readiness (technical SEO, structured data)
- Performance and accessibility
- Analytics and conversion tracking
- Ongoing optimization
We led the websites and apps for a Fortune 500 retailer serving millions of customers, rebuilt a global manufacturer's digital presence after an acquisition, and we design and build sites for launches and rebrands today. The lesson from all of it: the sites that perform are the ones where strategy, design and engineering were one conversation. When design happens first and SEO is bolted on later, you get a site that is either invisible or generic. Neither is acceptable.
Creative on the surface, structured underneath. That is how we build.
Straight answers.
What does a website design agency do?
A website design agency plans, designs, writes and builds your site, and increasingly is responsible for how it performs in search, AI answer engines and conversion. The good ones start with what the site must do for the business, not with templates.
How much does a new website cost?
It depends on scope: a focused landing page, a multi-page brand site and a custom ecommerce build are very different projects. We scope every site around the outcome it needs to produce and will give you a clear range after one conversation.
Do you build Shopify websites?
Yes. We design and build Shopify stores and landing pages, and we optimize existing ones for conversion and growth. See our Shopify strategy page for detail.
Will the website be optimized for search and AI search?
Every site we build ships with technical SEO fundamentals, structured data, fast performance and content architecture designed to be understood by Google, Bing and AI answer engines like ChatGPT and Perplexity. See SEO and AI search optimization.
Do you design websites for businesses in Virginia Beach and Hampton Roads?
Yes. We are based in Virginia Beach and design websites for businesses across Hampton Roads, Richmond, Washington DC, North Carolina and nationally, plus clients in the UK.
Find another medium.
- Shopify Growth & Strategy AgencyStore strategy, conversion optimization, landing pages, retention and paid media for Shopify brands.
- SEO & AI Search Optimization AgencyTechnical SEO, content architecture, local search and optimization for AI answer engines.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Branding & Rebranding AgencyNew identity or a full reinvention: Extra Medium designs and rolls out brands with the strategy to back them.
- Ecommerce Growth AgencyAcquisition, conversion, retention and subscription growth for DTC and ecommerce brands.
- How we approach a brand reinvention.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.