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Intelligence isn't artificial. It's applied.
AI strategy and implementation for businesses that want their operations, marketing and data connected: AI agents, automation, custom applications, integrations and the intelligence dashboards that make sense of it all.
What AI consulting means here.
AI consulting is the work of identifying where artificial intelligence can create measurable value in a business, then designing and implementing it: strategy, use-case selection, tooling, data, integrations and adoption. An AI consulting company that only advises leaves you with a deck. One that builds leaves you with working systems.
Extra Medium does both. We call it applied intelligence: connecting people, platforms and possibilities so a company becomes a more intelligent organization, not just a company with a chatbot. That includes AI agents, business automation, custom applications, API integrations, knowledge systems and executive intelligence dashboards.
You will recognize yourself, or you won’t.
- Leadership has been told to "do something with AI" and nobody can point to a business outcome.
- Your team runs on spreadsheets, copy-paste and tribal knowledge, and it does not scale.
- You have data in six systems and no single view of the business.
- You want AI inside marketing operations: reporting, creative development, workflow automation, customer intelligence.
The work, in order.
Start with the operation, not the model
We map how work actually flows through the business and find the handoffs, waits and manual steps where intelligence creates leverage.
Prioritize by value and feasibility
A ranked plan of use cases with expected impact, data readiness and effort, so the first project pays for the second.
Build connected, not bolted-on
Agents and automations are integrated with your CRM, store, finance and communication tools. Another disconnected AI tool is the problem we exist to solve.
Measure and hand over
Every system ships with success metrics, documentation and training. Your team should own it, understand it and trust it.
Specifically.
- Applied intelligence strategy
- AI opportunity audits and use-case prioritization
- AI agents and agentic applications
- Business automation and intelligent workflows
- Custom application and API development
- CRM, ecommerce and platform integrations
- Knowledge systems and intelligent search
- Executive intelligence dashboards and reporting
- Voice AI and AI assistants
- Adoption, training and governance
We introduced AI across marketing operations for the companies we lead as fractional CMO: reporting, creative development and workflow automation. We built our own AI-driven products, including a diagnostic system that audits ecommerce stores for revenue leaks and a platform that scores what AI models believe about a business. And we have watched plenty of companies buy AI tools that nobody uses.
The difference is connection. Intelligence that lives in one tool is a feature. Intelligence that connects operations, marketing and data is a capability. Read our perspective on how AI can connect a company's operations instead of becoming another disconnected tool.
Straight answers.
What does an AI consulting company do?
It helps a business decide where AI creates real value, then designs and implements the systems: agents, automations, integrations, custom applications and reporting, along with the change management to make people actually use them.
How can AI agents automate business processes?
AI agents can take a goal, read from your systems, make decisions within rules you set, and take action: qualifying and routing leads, drafting and sending follow-ups, reconciling data between platforms, monitoring performance and flagging anomalies, answering internal questions from company knowledge. See AI agents and automation.
Is AI consulting only for large companies?
No. Small and mid-sized businesses often see the fastest return because a single automated workflow can replace hours of manual work a week. We work with businesses from startups to enterprise.
Do you build custom AI applications?
Yes. We design and develop custom applications, agentic apps, API integrations, internal tools, knowledge systems and dashboards, and we integrate them with existing platforms such as Shopify, HubSpot, Klaviyo and Google Analytics.
Find another medium.
- AI Agents & Business AutomationAgentic applications, intelligent workflows and integrations that take real tasks off your team's plate: lead handling, reporting, reconciliation, customer communication, research and more.
- Growth Marketing AgencyExtra Medium is a growth marketing agency that treats growth as a system: acquisition, conversion, retention and the analytics that connect them.
- Fractional CMO & Growth StrategySenior marketing leadership on a part-time basis: strategy, team direction, budget ownership and accountability for results.
- SEO & AI Search Optimization AgencyTechnical SEO, content architecture, local search and optimization for AI answer engines.
- Website Design & Development AgencyStrategy-first website design and development: memorable on the surface, structured underneath so search engines, AI answer engines and customers all understand exactly what you do.
- How AI can connect a company's operations instead of becoming another disconnected tool.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.