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Reinvent.
For businesses becoming who they were always meant to become. Rebranding, repositioning, website redesigns, digital transformation and messaging, led by people who have modernized brands after acquisitions and rebuilt companies from the inside.
For businesses becoming who they were always meant to become.
Reinvent is Extra Medium's practice for businesses whose brand, website or strategy no longer tells the truth about who they are. It includes rebranding and brand refreshes, business repositioning, messaging and voice development, website redesigns, digital and ecommerce transformation, and the audits that reveal what actually needs to change. Reinvention is a launch in disguise, and we treat it that way.
The mediums that usually fit.
- Branding & Rebranding AgencyNew identity or a full reinvention: Extra Medium designs and rolls out brands with the strategy to back them.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Website Design & Development AgencyStrategy-first website design and development: memorable on the surface, structured underneath so search engines, AI answer engines and customers all understand exactly what you do.
Every service in this chapter.
The complete list, as we practice it. Each one is scoped to the business, never sold from a menu.
All 19 Reinvent services
- Rebranding
- Brand Refreshes
- Business Repositioning
- Website Redesigns
- Digital Transformation Strategy
- Messaging & Voice Development
- Creative Direction
- Marketing Audits
- Creative Audits
- Messaging Audits
- Competitive Analysis
- Customer Experience Strategy
- Ecommerce Transformation
- Subscription Optimization
- Strategic Consulting
- Product Strategy
- Go-To-Market Strategy
- Market Research
- Launch Strategy
Straight answers.
How do you know if a business needs a rebrand or just a refresh?
We diagnose it in the first two weeks: if positioning is right and the expression is tired, a refresh. If the business has changed or the position was never clear, a rebrand starting with strategy. See branding and rebranding.
What does a marketing audit from Extra Medium include?
Brand, messaging, creative, website, channels, funnel and measurement, reviewed against your goals and your competitors, delivered as a ranked list of what to fix first with expected impact.
How do you approach a brand reinvention?
Diagnose before redesigning, decide what equity survives, design a system rather than a logo, and roll it out like a launch. Read how we approach a brand reinvention.
Problems connect.
- Ecommerce Growth AgencyAcquisition, conversion, retention and subscription growth for DTC and ecommerce brands.
- Fractional CMO & Growth StrategySenior marketing leadership on a part-time basis: strategy, team direction, budget ownership and accountability for results.
- Executive & Founder Branding AgencyExecutive branding, founder visibility, physician branding and thought leadership for leaders whose perspective should be sought out.
- How we approach a brand reinvention.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.