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What people remember after the lights go down.
Brand activations, launch events, trade show experiences, executive experiences and the content captured around them. Extra Medium designs experiences people talk about a year later, and makes sure the story travels beyond the room.
What experiential marketing means here.
Experiential marketing is the design of live, physical or hybrid experiences that let people feel a brand rather than just see it: activations, launch events, trade show environments, executive gatherings, pop-ups and live productions. It works because memory is built on experience, and experiences are shared.
An experiential marketing agency handles strategy, creative, production and the content around the event. Extra Medium adds storytelling: documentary, film and photography that turn a room full of people into a story the rest of the market sees.
You will recognize yourself, or you won’t.
- You are launching and want a moment, not a press release.
- Your trade show presence looks like everyone else's and produces business cards, not conversations.
- You need to bring executives, physicians, partners or customers together in a way that actually deepens relationships.
- You want the content from the experience to work as hard as the experience itself.
The work, in order.
Decide what people should feel
Every experience starts with the one feeling and the one story we want people to carry out of the room. Everything else serves that.
Design for the people in the room and the people who are not
The experience and the content plan are designed together, so film, photography and social capture the moment as it happens.
Produce it properly
Venues, production, speakers, staffing, run-of-show. The details are where experiences succeed or fail, and we own them.
Extend the story
Post-event content, follow-up and measurement turn a moment into weeks of visibility and a pipeline of conversations.
Specifically.
- Experiential strategy and creative concept
- Brand activations and pop-ups
- Product launch events
- Trade show and booth experiences
- Conferences and speaker programming
- Executive and customer experiences
- Live productions and podcast experiences
- Documentary, film and commercial photography
- Campaign and social content production
- Event storytelling and post-event content
We have led seminars and conferences for a broadcast media group across multiple markets, built branded podcast experiences, and directed the film, photography and content that carry an experience beyond the venue. Our belief is simple: an experience is a medium like any other, and the idea has to survive the transition from the room to the feed to the follow-up email. When it does, experiential marketing is the most memorable thing a brand can do. When it does not, it is an expensive party.
Straight answers.
What does an experiential marketing agency do?
It designs and produces live brand experiences (activations, launch events, trade show environments, executive gatherings) and the content around them, with strategy tying the experience to a business outcome.
Do you handle trade show booths and experiences?
Yes. Booth concept and design direction, experience design, speaker programming, live content capture and lead follow-up strategy for trade shows and conferences.
Do you produce film and photography for events?
Yes. Documentary production, commercial film and photography, social content and event storytelling are part of every experience we design, so the moment reaches the people who were not in the room.
Where do you produce experiences?
Anywhere the audience is. We are based in Virginia Beach with presence in Chicago and London, and we produce experiences across the US and UK.
Find another medium.
- Product Launch Agency & StrategyLaunch strategy, creative, media and experiences for products and brands bringing something new into the world.
- Branded Podcast Strategy & ProductionStrategy, production, distribution and repurposing for branded podcasts, executive shows and video series.
- Executive & Founder Branding AgencyExecutive branding, founder visibility, physician branding and thought leadership for leaders whose perspective should be sought out.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Go-To-Market Strategy ConsultantPositioning, audience, offer, channels and launch sequencing for products and companies entering the market, or entering a new one.
- How we approach launching something nobody has searched for yet.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.