Every founder has a story. Very few have a platform.
Executive branding, founder visibility, physician branding and thought leadership for leaders whose perspective should be sought out. Extra Medium builds the positioning, the content engine and the platforms that make it happen.
What executive branding means here.
Executive branding is the deliberate work of defining what a leader stands for and building the visibility to match: positioning, point of view, content, media, speaking and the platforms where their perspective lives. Founder branding applies the same discipline to the people building companies, where the founder's credibility often is the company's.
An executive branding agency handles the strategy and the production. Extra Medium develops the point of view with you, then builds the machine around it: podcasts and video series, LinkedIn and newsletter programs, editorial, PR and speaking, media training and executive communications.
You will recognize yourself, or you won’t.
- You are the best-kept secret in your industry and it is costing the business deals, talent and partners.
- You are a founder raising, hiring or selling, and investors and customers are Googling you.
- You are a physician, expert or executive whose perspective should be shaping the conversation, not following it.
- You have plenty to say and no system for saying it consistently.
The work, in order.
Find the point of view
Not a bio. A perspective: what you believe that your industry gets wrong, and what you have done that proves it. That is the foundation of every credible executive brand.
Choose the platforms
Podcast, video, LinkedIn, newsletter, stage, press. We pick the two or three where your audience actually pays attention and build them properly.
Build the content engine
A production rhythm that fits a leader's calendar: interviews, recordings and writing sessions that generate months of content from hours of time.
Turn visibility into outcomes
Deals, hires, partnerships, press. We connect the platform to the business goals it exists to serve and measure it that way.
Specifically.
- Executive and founder positioning
- Thought leadership strategy
- Personal brand identity and voice
- Podcast strategy and production
- Video series and executive interviews
- LinkedIn strategy and content
- Newsletter and editorial strategy
- PR strategy and media training
- Speaking strategy and industry positioning
- Physician branding and physician KOL programs
We created a physician-facing podcast for a global medical device manufacturer to strengthen relationships and thought leadership, built physician KOL and influencer programs supporting commercial growth, and have produced podcasts, interviews and content series for founders and executives for over a decade. Our founder has also lived the founder-visibility problem firsthand while raising capital and building companies. The consistent truth: the leaders who become known are not the ones who post the most. They are the ones with a clear perspective and a system that keeps it in front of the right people.
Straight answers.
What does an executive branding agency do?
It defines a leader's positioning and point of view, then builds and runs the visibility program: content, podcasts, video, LinkedIn, editorial, PR, speaking and media training. The goal is a leader whose perspective is sought out, tied to business outcomes.
What is founder branding and why does it matter?
Founder branding is the visibility and credibility of the person building the company. It matters because customers, investors, press and talent research the founder before the company, and because a founder's perspective travels further than any ad.
Do you work with physicians and healthcare experts?
Yes. Physician branding, KOL programs and physician-facing podcasts are a specific part of our practice, built on experience inside the medical device industry.
Can you produce our podcast or video series?
Yes. Strategy, production, editing, distribution and repurposing into clips, articles and social content. See podcast strategy and production.
Find another medium.
- Branded Podcast Strategy & ProductionStrategy, production, distribution and repurposing for branded podcasts, executive shows and video series.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Branding & Rebranding AgencyNew identity or a full reinvention: Extra Medium designs and rolls out brands with the strategy to back them.
- Experiential Marketing & Brand Activation AgencyBrand activations, launch events, trade show experiences, executive experiences and the content captured around them.
- SEO & AI Search Optimization AgencyTechnical SEO, content architecture, local search and optimization for AI answer engines.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.