- Home
- About
A studio for businesses becoming who they were meant to become.
Most agencies will tell you what they do. We’d rather talk about where you’re going. But since you asked: here is who we are, what we do, and why it works.
What Extra Medium is.
Extra Medium is a strategy, creative, growth and technology studio. We help businesses launch, reinvent and grow brands, products and digital experiences, and we help the people leading them become known for what they know.
We are based in Virginia Beach, Virginia, with presence in Chicago and London, and we work with clients across the United States and the United Kingdom: startups, founder-led companies, consumer brands, healthcare and medical device companies, retailers, media businesses and professional firms. The studio was founded by Jeff Rimmer, a fractional CMO with a career spent on the client side of the table as well as the agency side.
Our work is organized into seven chapters: Launch, Reinvent, Grow, Expand, Lead, Intelligence and Experiences. One small team practices all of them, which is the point.
A word about the name.
We believe medium is a compliment nobody actually wants. We believe boring is a choice, and we don’t make it. We believe extra isn’t too much. It’s the whole point.
But the name means something else too. Great businesses are built when someone connects every medium together: photography and voice, leadership and experience, technology and growth, storytelling and intelligence. The medium changes. The idea doesn’t. Extra Medium is named for the space between them, because that is where the businesses you can’t stop thinking about get made.
Why we exist.
Great businesses don’t fail for lack of ideas. They fail because no one connected the dots: between people and technology, leadership and creativity, growth, visibility, experiences and intelligence. Most agencies are built to sell one of those. We were built to live in the between.
That is why the studio practices strategy, creative, growth and technology together instead of specializing in one. A rebrand that ignores growth is decoration. A growth plan that ignores brand is a treadmill. An AI project that ignores how the business actually operates is another unused tool. Connected, they compound.
What we believe about winning.
The businesses that win aren’t the loudest ones. They’re the ones you can’t stop thinking about. The brand you describe to a friend without being asked. The founder whose perspective you seek out. The experience you’re still talking about a year later. That doesn’t happen by accident, and it doesn’t happen by buying more of anything. It happens when strategy, craft and conviction all point in the same direction.
Not louder. More memorable.
Jeff Rimmer
Fractional CMO · Founder & Principal, Extra Medium
Jeff Rimmer has spent more than twenty years in marketing on every side of the table. He has worked inside startups and inside Fortune 100 companies. He has founded and run several businesses of his own, including a music platform he took from a blank page to hundreds of thousands of users. And he has been the outside partner to clients across that same range, from a founder with a napkin sketch to enterprise teams serving millions of customers.
That mix is the point. Jeff sits at the intersection of creative, strategy, branding and AI: he can write the positioning, direct the creative, build the growth engine and wire the intelligence underneath it, and he has done each of those jobs for real, with his own budget on the line. His deepest experience is in music and entertainment, retail and ecommerce, and healthcare and wellness, three industries where attention is expensive and trust is everything.
He founded Extra Medium to give ambitious businesses one senior partner who thinks like an owner, builds like a studio and measures like an operator. Today he serves as fractional CMO for companies in the US and UK and leads every Extra Medium engagement personally. He works from Virginia Beach and travels regularly to Chicago and the UK.
Principles, not process decks.
Where you are going, not what you need built
Every engagement starts with the destination. The deliverable is decided after we understand the ambition, never before.
Creative on the surface, structured underneath
Memorable work that is also disciplined: clear positioning, clean architecture, honest measurement. The two are not in tension.
Operators, not vendors
We have owned budgets, teams and P&Ls. We make recommendations we would make with our own money, and we say the uncomfortable thing when it needs saying.
Connect the dots
Brand, growth, technology and experiences are one system. We work across them because that is where the leverage is.
Real experience only
What we publish and what we advise comes from work we have actually done. No borrowed case studies, no invented results.
A conversation, not a proposal
Engagements begin with a real conversation. If we are not the right fit, we will tell you who might be.
Virginia Beach. Chicago. London. Everywhere in between.
Extra Medium is headquartered in Virginia Beach, Virginia, with presence in Chicago and London. Most engagements run remotely with in-person time when it matters, and we are regularly on the ground across Hampton Roads, Richmond, Charlottesville, Roanoke, Washington DC, Raleigh, Charlotte, the Outer Banks, Chicago and the UK.
Straight answers.
What is Extra Medium?
Extra Medium is a strategy, creative, growth and technology studio based in Virginia Beach, Virginia, with presence in Chicago and London. It helps businesses launch, reinvent and grow brands, products and digital experiences through brand strategy, growth marketing, fractional CMO leadership, website design, ecommerce and Shopify growth, paid media, SEO and AI search optimization, AI consulting and automation, executive branding, podcasts and experiential marketing.
Who founded Extra Medium?
Jeff Rimmer, a fractional CMO with more than twenty years in marketing inside startups, Fortune 100 companies and several businesses of his own, working at the intersection of creative, strategy, branding and AI.
What types of businesses does Extra Medium work with?
Startups and founder-led companies, consumer products and ecommerce brands, healthcare and medical device companies, retailers, media and entertainment businesses, professional services firms, and the founders, executives and physicians who lead them. Range: from pre-launch startups to Fortune 100 partners.
Is Extra Medium an agency or a consultancy?
Both, deliberately. We do the strategic thinking of a consultancy and the creative, technical and media execution of an agency, and we provide fractional CMO leadership when a business needs an owner rather than a vendor.
Where is Extra Medium located?
Headquartered in Virginia Beach, Virginia, with presence in Chicago, Illinois and London, UK. We serve clients across the United States and United Kingdom.
Does Extra Medium work with companies outside Virginia?
Yes. Most engagements run remotely with clients across the US and UK, with in-person time across Hampton Roads, Richmond, Washington DC, Raleigh, Charlotte, the Outer Banks, Chicago and London.
How do engagements start and what do they cost?
With a conversation about where the business is headed. Engagements take one of three shapes: fractional CMO retainers, defined studio projects, or ongoing growth retainers, each scoped to the size of the opportunity. We give a clear range after the first conversation.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.