About Extra Medium
Most agencies will tell you what they do. We’d rather talk about where you’re going. But since you asked — here is who we are, and why it works.
Founder & Principal
More than twenty years in marketing, on every side of the table. Inside startups and inside Fortune 100 companies. Founder of several businesses of his own — including a music platform taken from a blank page to hundreds of thousands of users, and now SIGNL, built in our own Labs. And the outside partner to clients across that same range, from a founder with a napkin sketch to enterprise teams serving millions.
That mix is the point. Jeff can write the positioning, direct the creative, build the growth engine and wire the intelligence underneath it — and has done each of those jobs for real, with his own budget on the line. Deepest experience: music and entertainment, retail and ecommerce, healthcare and wellness — three industries where attention is expensive and trust is everything.
He founded Extra Medium to give ambitious businesses one senior partner who thinks like an owner, builds like a studio and measures like an operator. He leads every engagement personally, works from Virginia Beach, and travels regularly to Chicago and the UK.
A word about the name
We believe boring is a choice, and we don’t make it. We believe extra isn’t too much — it’s the whole point. And great businesses are built when someone connects every medium together: brand and growth, story and intelligence, leadership and experience. The medium changes. The idea doesn’t.
How we work
Every engagement starts with the destination. The deliverable is decided after we understand the ambition, never before.
Memorable work that is also disciplined: clear positioning, clean architecture, honest measurement.
We have owned budgets, teams and P&Ls. We make recommendations we would make with our own money — and say the uncomfortable thing when it needs saying.
Brand, growth, technology and experiences are one system. We work across them because that is where the leverage is.
What we publish and advise comes from work we have actually done. No borrowed case studies, no invented results. SIGNL is the standing proof.
Engagements begin with a real conversation. If we are not the right fit, we will tell you who might be.
Headquartered in Virginia Beach, Virginia, with presence in Chicago and London. Clients across the US and UK.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
