Extra Medium Labs · Flagship · Case study
SIGNL is the local creator marketing platform built, branded and operated by Extra Medium. Local businesses comp or pay creators who live in their city to visit and post honestly — and every visit is tracked.
Case study by Jeff Rimmer, Founder · Extra Medium Labs · October 2026
The problem
A neighborhood restaurant doesn’t need a creator with two million followers in another state. It needs the 2,000 people within walking distance who decide where Friday night happens — and those people follow neighbors, not influencers.
Meanwhile local creators with small, fiercely local audiences had no front door: brands couldn’t find them, couldn’t book them properly, and couldn’t tell what a visit brought in.
So we built the front door — a two-sided platform where the standards are the marketing: published pricing, a two-business-day decision on every application, tracked visits, and a Visit Guarantee.
Built by the studio
What we built
Brand & naming — SIGNL, a one-word invented name with its gradient identity system, designed here.
Product & platform — creator applications with automatic tiering (Neighbors 500–2k, Locals 2k–15k, Headliners 15k+, stacked across platforms), business onboarding, and the offer → visit → post → tracked-outcome lifecycle.
Business model — two lanes: comped visits, and paid bookings where creators keep 97%. Published plans at $299 / $599 / $999 a month.
Go-to-market — city-by-city founding rosters, hand-picked market by market, home market Virginia Beach first. Operations — run daily by this studio, under Extra Medium LLC.
How a visit works
A comped dinner, a service, an experience — or a paid booking at the creator’s own rate.
Someone from the neighborhood. Their followers are your neighbors too.
One post or reel plus two stories within 48 hours. Disclosed, in their own voice, never a script.
Every visit tracked. Register spend counted at the till; media value modeled and labeled as modeled.
Why it’s the flagship
Every discipline we sell is inside this product, exercised on our own budget. When a client asks whether we can launch their thing, SIGNL is the answer we can point at.
Founding businesses join the list now and activate when their market opens.
joinsignl.com → For creatorsFree for creators, always. Get comped or paid by the businesses near you.
joinsignl.com → For your launchThat’s the studio side. Same team, same standards, your budget this time.
Start a conversation →SIGNL is a product of Extra Medium Labs, operated by Extra Medium LLC. Status: live, in founding-market formation; full platform terms apply at market launch.
