Extra Medium · Studio & Labs
A strategy, creative, growth and technology studio — in motion, like everything we make.
Extra Medium · Studio & Labs
A strategy, creative, growth and technology studio. We launch, reinvent and grow businesses — and we build our own products to prove we know how. Founder-led, senior-only, no theater.
Extra Medium is a founder-led creative studio and product lab in Virginia Beach, Virginia. We launch, reinvent and grow businesses — brand, creative, growth and technology under one roof — and through Extra Medium Labs we build and operate our own products, led by SIGNL, the local creator marketing platform.
Try us out · Free
This studio runs on ideas — it’s most of what we do, all day long. So take one for a spin: free, no email, no catch. Steal it, use it, watch it work. Then imagine what we come up with on purpose.
This is a toy, not a form. One tap = one idea. Nothing to sign, nothing to buy — just proof.
Name a menu item after the regular who orders it most. Never take it off.
Dispensed by Extra Medium · No refunds on genius.
From our Labs · The flagship
Every studio has a roster. Ours has one name on it — the product we built, launched and run ourselves.
@joinsignl · live now · founding markets formingLocal businesses comp or pay creators who actually live in their city to visit and post honestly — and every visit is tracked. 500 followers is enough when they’re the right 500.
Why lead with our own product? Because a studio that launches its own thing — brand, platform, pricing, go-to-market, operations — gives different advice than one that only sells launches. More from Labs →
Selected work
Some clients prefer not to be named, and fractional work belongs to the client — so stories are told without logos, with the details that matter. Ask us about any of it.
Growth became a system with an owner, not a pile of campaigns.
One brand, one digital foundation, international expansion supported.
Seed funding to 900,000 users. SIGNL is us doing it again, in public.
The studio
Shape it, position it, build it, launch it and make people care — the whole arc, not a handoff.
Launch → 02 · ReinventFigure out what needs to change without throwing away what still works.
Reinvent → 03 · GrowMore traffic might help. We’d rather first find out why the traffic you already have isn’t doing more.
Grow → 04 · LeadFractional CMO leadership and executive branding for founders who need a senior brain, not another vendor.
Lead →The name is the brief
Founder-led
Dear whoever’s still reading, → Dear future client,
I’ve spent a career sitting in pretty much every seat around this table: inside big companies, building companies, hiring agencies, being the agency, launching things, fixing things — and occasionally wondering why everyone made it so complicated.
Extra Medium came from wanting to do the useful parts without all the theater. Founder-led. Built around the right people for the problem. Every engagement led personally.
Straight answers
Extra Medium is a strategy, creative, growth and technology studio based in Virginia Beach, Virginia. We launch new businesses and products, reinvent brands that have outgrown their look, and run growth systems — paid media, search, creators and AI — measured against revenue, not vanity metrics.
Extra Medium Labs is where the studio builds and operates its own products instead of only advising clients. Its flagship is SIGNL, a local creator marketing platform live in 45 founding markets across 13 countries, where local businesses comp or pay local creators to visit and post honestly, with every visit tracked.
Founder-led and high-growth companies, pre-launch startups, manufacturers, consumer brands and established enterprises up to Fortune 100 scale — across consumer products, ecommerce, healthcare, retail, media, music, hospitality, professional services and SaaS. The common thread is ambition, not industry.
With a conversation, not a proposal. Engagements take three shapes: fractional CMO leadership, a defined project such as a launch or rebrand, or ongoing growth work. If we are not the right fit, we say so — and usually know who is.
