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Extra Medium Labs

Ideas need somewhere to go.

Extra Medium Labs is our in-house product studio, where we explore new ways technology can help people remember, connect, discover and feel something. A separate arm of the studio, built the same way we build for clients, owned entirely by us.

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What this actually means

Our in-house product studio.

Extra Medium Labs is the product arm of Extra Medium. We take original ideas and turn them into real products, using the same strategy, design, growth and engineering practice we bring to client work.

Building our own products keeps the studio honest. Every launch, growth problem and reinvention we go through ourselves sharpens the advice we give.

The products

Built by us, for us.

  1. Prototype · Original platform

    roon

    A living time capsule that turns everyday moments into a story your family can explore forever.

    Join the waitlist

  2. Early access · Experiment

    frquency

    Anonymous voice messages released into the world, traveling until they reach exactly one stranger.

    Get early access

  3. In development · Community

    pathlo

    A human-powered place to find someone who has already lived through the challenge in front of you.

    Learn more

  4. Join the waitlist · Original platform

    fholio

    A fan-powered music discovery platform where listeners help uncover what deserves to be heard next.

    Join the waitlist

  5. Coming soon · Idea in development

    Kizmo

    A dating app that replaces endless swiping with shared interactive experiences, helping people discover real chemistry before they ever judge each other’s profiles.

    Notify me

Why a studio builds its own products.

We don’t just help build what’s next. Sometimes, we build it ourselves. Labs is where the studio tests its own thinking about launching something nobody has searched for yet, growing a product from zero, and using applied intelligence to connect an idea to the people it is for. The lessons flow straight back into client work.

Have an idea that doesn’t fit neatly into a box? Good. Neither do ours.

Let’s talk

Have an idea that doesn’t fit neatly into a box?

Good. Neither do ours. Tell us about it.

A person replies, usually within one business day.

Got it. We’ll be in touch shortly.

Usually within one business day. If it is urgent, email hello@xmedium.co.

Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.

The small print

What Extra Medium is.

Extra Medium is a strategy, creative, growth and technology studio based in Virginia Beach, Virginia, with presence in Chicago and London. We help businesses launch, reinvent and grow brands, products and digital experiences: fractional CMO leadership, brand strategy and rebranding, growth marketing and paid media, websites, ecommerce and Shopify, SEO and AI search, AI consulting and automation, go-to-market and launch strategy, executive branding, podcasts and experiential marketing. Founded and led by Jeff Rimmer.