Extra Medium Labs
Labs is where the studio puts its own money where its advice is. One flagship product, live and operating. A small number of ventures behind it. Nothing else — a flagship only means something if most things aren’t one.
Influencer marketing skipped local. The creators who move a neighborhood business live there — and 500 local followers beat 500,000 strangers. A business makes an offer, a creator visits, posts honestly within 48 hours, and every visit is tracked down to register spend.
Status, honestly: live platform, founding rosters forming market by market, home market Virginia Beach activating first. Operated by Extra Medium LLC. Pricing, standards and the Visit Guarantee are published on the product site — because that’s how products should behave.
In development
Three ventures in active development. Everything else we’ve explored has been archived off this page — focus is a feature.
The days you’d give anything to have back. A memory-keeping app that turns the photos, videos and voice notes a family already has into stories you can step back into — because storage isn’t the problem. Meaning is.
roonapp.co →The world’s music, in motion. A global music discovery and chart platform that measures momentum instead of popularity — the chart that tells you what’s about to win, not what already did.
jawnra.com →Make something happen. An AI engine for spontaneous real life: tell it what you’re looking for and get a Happening — people, place, activity, time. Software that gets you off the phone and into a room.
hapsta.co →
Why a studio builds its own things
Labs is where we test our own thinking about launching something nobody has searched for yet and growing a product from zero. Every lesson — pricing in public, standards as marketing, distribution built into the product — flows straight back into client work.
It also changes the conversation. We’re not theorizing about your launch with your money. We’ve made the same decisions with ours.
