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Launch.
For businesses bringing something new into the world. Brand strategy, positioning, market research, go-to-market and product launch strategy, planned and executed by a team that has launched platforms, products and companies of its own.
For businesses bringing something new into the world.
Launch is Extra Medium's practice for new products, new brands and new companies. It covers everything that has to be decided before the world meets what you have built: who it is for, what it stands for, how it is priced and packaged, which channels reach the first customers, and how the launch itself unfolds. We have launched our own platforms and our clients', and we bring that operating experience to every launch.
The mediums that usually fit.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Go-To-Market Strategy ConsultantPositioning, audience, offer, channels and launch sequencing for products and companies entering the market, or entering a new one.
- Product Launch Agency & StrategyLaunch strategy, creative, media and experiences for products and brands bringing something new into the world.
Every service in this chapter.
The complete list, as we practice it. Each one is scoped to the business, never sold from a menu.
Straight answers.
What does Extra Medium do for a launch?
Brand strategy and positioning, market research, go-to-market planning, pricing and packaging direction, launch messaging and creative, paid and organic channel strategy, launch events and the growth plan for the first ninety days. One team from the first decision to the first thousand customers.
Do you work with pre-launch startups?
Yes. Some of our best work starts with a founder, a product and a blank page. We help decide what it stands for and how it reaches its first customers before money is spent on design or media.
Can you launch a product in a market where nobody is searching for it yet?
Yes, and it requires a different approach than capturing existing demand. Read how we approach launching something nobody has searched for yet.
Problems connect.
- Website Design & Development AgencyStrategy-first website design and development: memorable on the surface, structured underneath so search engines, AI answer engines and customers all understand exactly what you do.
- Paid Media & Performance Marketing AgencyGoogle, Meta, TikTok, Reddit and creator-driven advertising, managed by people who currently own monthly media investment for growing brands.
- Experiential Marketing & Brand Activation AgencyBrand activations, launch events, trade show experiences, executive experiences and the content captured around them.
- How we approach launching something nobody has searched for yet.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.