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Lead.
For founders, executives, physicians and experts stepping into the light. Executive branding, thought leadership, podcasts and video series, LinkedIn and newsletter programs, PR, speaking and media training.
For founders, executives, physicians and experts stepping into the light.
Lead is Extra Medium's practice for people: the founders, executives, physicians and experts whose perspective should be shaping their industry. We define the point of view, then build the platforms and the content engine that carry it: podcasts, video series and executive interviews, LinkedIn and newsletter strategy, editorial, PR and speaking, media training, community building and industry authority programs.
The mediums that usually fit.
- Executive & Founder Branding AgencyExecutive branding, founder visibility, physician branding and thought leadership for leaders whose perspective should be sought out.
- Branded Podcast Strategy & ProductionStrategy, production, distribution and repurposing for branded podcasts, executive shows and video series.
Every service in this chapter.
The complete list, as we practice it. Each one is scoped to the business, never sold from a menu.
All 20 Lead services
- Executive Branding
- Founder Visibility Strategy
- Personal Branding
- Thought Leadership Strategy
- Podcast Strategy
- Podcast Production
- Executive Communications
- Industry Positioning
- PR Strategy
- Media Training
- Speaking Strategy
- Physician Branding
- Executive Interviews
- Editorial Strategy
- Newsletter Strategy
- LinkedIn Strategy
- Community Building
- Video Series Production
- Branded Podcast Development
- Industry Authority Building
Straight answers.
Who is the Lead practice for?
Founders whose credibility is the company's, executives whose perspective should be sought out, physicians and healthcare experts building authority, and experts who have plenty to say and no system for saying it.
Do you produce the content or just advise?
Both. We develop the positioning and strategy, then produce the podcasts, video, writing and social content and run the distribution. Leaders bring the perspective and a few hours a month; we handle the rest.
Do you offer physician branding?
Yes. Physician branding, physician KOL programs and physician-facing podcasts are a specific strength, built on experience inside the medical device industry. See executive and founder branding.
Problems connect.
- Brand Strategy & Positioning AgencyPositioning, messaging and creative direction for businesses that want to be remembered, not just recognized.
- Experiential Marketing & Brand Activation AgencyBrand activations, launch events, trade show experiences, executive experiences and the content captured around them.
- SEO & AI Search Optimization AgencyTechnical SEO, content architecture, local search and optimization for AI answer engines.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.