Shopify strategy from someone who runs a Shopify store every day.
Store strategy, conversion optimization, landing pages, retention and paid media for Shopify brands. Extra Medium currently leads growth for a consumer brand on Shopify, so this is operating experience, not theory.
What Shopify strategy means here.
Shopify strategy is the plan for how a Shopify store makes money: which products lead, how pages convert, how customers are retained and how paid and organic traffic fit together. A Shopify growth agency turns that plan into results through store optimization, landing pages, apps and integrations, lifecycle marketing and media.
Extra Medium works on Shopify the way we work on everything else: strategy first, then design and build, then relentless measurement. Our founder manages a Shopify business day to day as fractional CMO, which means we know which apps, tactics and "best practices" actually move revenue.
You will recognize yourself, or you won’t.
- Your Shopify store gets traffic but conversion rate has never been engineered, only tolerated.
- You are launching on Shopify and want the store, the offer and the growth plan built together.
- Subscription, retention and email are set up but nobody is actively growing them.
- You have outgrown a theme and a handful of apps and need a real growth strategy.
The work, in order.
Audit the store like a customer and like an analyst
We walk the purchase path on mobile, then read the numbers: conversion by device, product, source and step. The gap between the two is the plan.
Fix the highest-value pages first
Product pages, collection pages, cart and checkout, in order of revenue exposure. Small conversion gains here beat any new channel.
Build retention into the store
Subscription, post-purchase flows, loyalty and email are designed as part of the store experience, not bolted on as apps nobody configured.
Scale with paid and creators
Once conversion holds, we scale traffic through paid media and creator programs with landing pages built for each audience.
Specifically.
- Shopify store strategy and audits
- Conversion rate optimization
- Product page and landing page design
- Theme customization and development
- App and integration strategy
- Subscription and retention programs
- Email and SMS flows (Klaviyo and similar)
- Paid media for Shopify brands
- Analytics and reporting setup
- Ecommerce transformation and replatforming
We run Shopify growth for a consumer brand right now: product strategy, paid media, creator and affiliate programs, lifecycle email and SMS, reporting. That day-to-day reality is why our Shopify recommendations are unusually specific. We have seen which apps slow a store down, which subscription tactics quietly hurt lifetime value, and which landing page patterns convert cold paid traffic. We also built our own diagnostic tooling for finding revenue leaks in ecommerce stores, because we needed it ourselves.
Straight answers.
What does a Shopify growth agency do?
It grows a Shopify store's revenue through conversion optimization, landing pages, retention programs, app and integration strategy, and paid or organic traffic, with a single plan connecting all of it.
Can you build or redesign our Shopify store?
Yes. We design and develop Shopify stores, landing pages and theme customizations, and we handle replatforming to Shopify from other systems. See website design and development.
Do you manage Klaviyo email and SMS for Shopify brands?
Yes. Lifecycle email and SMS are core to Shopify retention. We design and build flows, campaigns and segmentation and connect them to your growth reporting.
Do you work with Shopify stores outside the US?
Yes. We work with Shopify brands across the US and UK, and with UK-based businesses selling into the US market.
Find another medium.
- Ecommerce Growth AgencyAcquisition, conversion, retention and subscription growth for DTC and ecommerce brands.
- Paid Media & Performance Marketing AgencyGoogle, Meta, TikTok, Reddit and creator-driven advertising, managed by people who currently own monthly media investment for growing brands.
- Website Design & Development AgencyStrategy-first website design and development: memorable on the surface, structured underneath so search engines, AI answer engines and customers all understand exactly what you do.
- Growth Marketing AgencyExtra Medium is a growth marketing agency that treats growth as a system: acquisition, conversion, retention and the analytics that connect them.
- Fractional CMO & Growth StrategySenior marketing leadership on a part-time basis: strategy, team direction, budget ownership and accountability for results.
- What we look at before increasing paid media spend.
What are you trying to make happen?
Don’t know what you need? Good. That’s our job.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Prefer email? hello@xmedium.co
Virginia Beach · Chicago · London. Clients across the US and UK.