Straight answers
What a fractional CMO is, what one costs, when to hire one, and how the seat works in the markets we serve — answered the way we’d answer in the first conversation, out in the open.
The questions
A fractional CMO is a senior marketing executive embedded part-time. What the job covers, who it fits, and how Extra Medium runs the practice.
Read →Straight answersFractional CMO pricing, honestly: what drives it, how engagements are usually structured, and what to compare it against.
Read →Straight answersThe honest difference between a fractional CMO and a marketing agency, when you need one, the other, or both, and why Extra Medium is built as both.
Read →Straight answersExtra Medium's Intelligence practice: AI audits, agents and automation for marketing teams, built by a studio that runs its own AI products in production.
Read →Straight answersWhat a fractional CMO actually does each week: strategy, priorities, budget, team leadership, and reporting against revenue.
Read →Straight answersThe honest cost and risk comparison between a fractional CMO and a full-time CMO, and the company stages where each one wins.
Read →Straight answersThe real difference between a fractional CMO and a marketing consultant is ownership: advice that leaves versus leadership that stays.
Read →Straight answersThe signs a company needs a fractional CMO, the signs it does not, and what a first conversation should cover.
Read →Straight answersWhen a startup actually needs a fractional CMO, what the seat does, and when it is too early.
Read →Straight answersFor owners running marketing themselves: what a fractional CMO changes, and the fee test to run first.
Read →Straight answersThe questions that separate operators from decks, the red flags, and how a good engagement starts.
Read →Straight answersAn honest comparison of agency, in-house, and the hybrid most growing companies actually land on.
Read →By market
Extra Medium is a founder-led marketing agency in Virginia Beach: launches, reinventions, growth systems and fractional CMO leadership, for startups to Fortune 100.
Read →Straight answersFractional CMO leadership in Hampton Roads from Extra Medium, the Virginia Beach studio led by founder Jeff Rimmer.
Read →Straight answersFractional CMO leadership for Richmond, Virginia companies from Extra Medium, two hours away in Virginia Beach and in the room when it matters.
Read →Straight answersFractional CMO leadership for Charlottesville, Virginia companies from Extra Medium, senior marketing direction for a small, high-trust market.
Read →Straight answersFractional CMO leadership for Raleigh and Triangle companies from Extra Medium, senior marketing direction for teams outgrowing founder-led marketing.
Read →Straight answersFractional CMO leadership for Washington, DC associations, nonprofits, contractors and professional services firms, from Extra Medium.
Read →Straight answersFractional CMO leadership for Chicago companies: published cost ranges, who it fits, and how Extra Medium works with Chicago teams.
Read →Straight answersFractional CMO leadership for London scale-ups and PE-backed companies: how the model works, what it costs, and how a US studio runs it.
Read →Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
