Straight answers
A fractional CMO gives a Raleigh company senior marketing leadership for one to three days a week, without a full-time executive hire. By Raleigh we mean the whole Triangle, Raleigh, Durham, and Chapel Hill, one market. Extra Medium is headquartered in Virginia Beach and works with Triangle companies remotely day to day, in the room when it matters. You get a senior operator who owns the plan, and a studio behind the seat.
The Triangle is one of the fastest-growing business regions in the country. Research Triangle Park anchors tech and life sciences, Durham and Chapel Hill add research, health, and university spinouts, and transplant talent keeps raising the bar. Companies here rarely lack opportunity. They lack senior marketing focus. The founder still runs marketing between everything else, agencies execute in pieces, and the story changes depending on who wrote the page. A fractional CMO gives a scaling company one accountable owner for positioning, plan, and pipeline before it hires a full executive team.
The seat runs one to three days a week on a monthly cadence. Strategy, planning, team and vendor direction, and reporting run remotely, built into your leadership rhythm. We are in the Triangle in person for planning days, launches, and the decisions that need a room. Behind the fractional CMO sits the Extra Medium studio, covering brand, web, content, and AI, so a company scaling past founder-led marketing gets leadership and execution together, without pausing growth to recruit a department. One plan, one owner, one conversation about results.
It fits the tech or life sciences company between funding rounds that needs a real go-to-market plan, the services firm hiring its first marketers and needing someone senior to lead them, and the established Triangle business whose growth has outpaced its brand. It starts with a first conversation, free and specific, about your stage and your numbers. If the seat is right, the engagement shape and price come in writing before work begins. Jeff Rimmer, our founder, brings 20+ years across media, three startups, and Fortune 100 clients.
No. Extra Medium is headquartered in Virginia Beach, Virginia. We work with Raleigh and Triangle companies remotely day to day and in person for planning days, launches, and leadership sessions. We know the Triangle as one market, Raleigh, Durham, and Chapel Hill together, and we will never confuse it with Charlotte.
Yes, when the company has something real to sell and marketing leadership is the gap. Pre-launch and early growth companies often need positioning and a go-to-market plan more than a full-time CMO. If you are too early for the seat to pay off, we will tell you what to do first instead.
It is a monthly engagement at a fraction of a full-time CMO package, shaped by days per week and scope. Triangle rates for senior leadership are competitive with any major metro, which is exactly why the fractional shape helps. You get the shape and price in writing before work begins.
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Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
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