Extra! Extra! Read all about it
Notes on marketing, advertising, music and media — and dispatches from our own lab. Written by the people doing the work, published when there’s something worth saying.
Cover story · Music & Media
Hapsta is not another livestream. It is a ticket into a small live room where the celebrity talks with fans instead of at them, and it changes what a famous person is actually selling.
Read the cover storyThe latest
Magpie is live at magpielocal.com, with founding markets forming now and Hampton Roads first.
Read →Marketing · November 14, 2026It is not a part-time version of a marketing job. It is the whole job, pointed at fewer things, on the days that matter.
Read →Media · November 14, 2026For decades a local business bought the paper, the radio station, and the TV spot because that was where the town was paying attention. The town is still paying attention. It is just looking at people now.
Read →Advertising · November 14, 2026A logo is the label on the jar. Your brand is everything inside it, and everything about how the jar gets handed over.
Read →The Lab · November 14, 2026Extra Medium Labs is where we spend our own money on our own advice, and client work is better for it.
Read →Because the answers clients pay for shouldn’t live only in decks. Extra Extra is where Extra Medium publishes its thinking in the open: how marketing actually works, what we’re learning from building our own products, and the occasional official announcement when the lab ships something.
New pieces land here first, then travel to LinkedIn and Instagram. One new article a day, most days.
The magazine is the thinking. The studio is the doing: launches, reinventions, growth systems and fractional CMO leadership for companies from startups to Fortune 100 — plus a lab that builds its own products, so the advice is always tested at home first.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
