FOR IMMEDIATE RELEASE
VIRGINIA BEACH, Va., November 14, 2026 — Extra Medium Labs today announced Magpie, a local creator marketing platform that lets local businesses book local creators for comped experiences or paid posts, and shows each creator’s local reach before anyone books. Magpie is live at magpielocal.com, with founding markets forming now and Hampton Roads first.
Most influencer marketing runs on one number: total followers. Magpie runs on a different one. Every creator profile shows how much of that creator’s audience is actually local, and search ranks creators by that local reach ahead of raw follower count. A creator with 800 mostly local followers can outrank an account ten times its size, because for a restaurant, a gym, or a shop, the followers who can walk in are the ones that matter.
Paid bookings work on the creator’s terms. Creators list their own rate, and they keep 97% of every paid booking. The remaining 3% covers payment transaction fees, which is what makes payment immediate instead of net-30. Businesses that prefer to comp can offer an experience instead: a meal, a service, a visit. Either way, the terms are visible before anyone commits.
More than 100 founding creators joined during the founding period, and signups and interest now span 45 markets in 13 countries. Founding markets are forming in sequence, starting with Hampton Roads, Virginia, where Extra Medium is based.
The platform includes Maggie, an AI assistant built into every account. Maggie works only from the signed-in user’s own account data. She does not pull from other accounts, and she does not surface platform-wide numbers to individual users.
“Local businesses have been priced out of creator marketing and local creators have been overlooked by it, and both problems come from the same place: the industry only counts total followers,” said Jeff Rimmer, Co-Founder & CEO of Extra Medium. “Magpie counts the followers who live near the business. That is a smaller number, and it is the honest one.”
Magpie counts the followers who live near the business. That is a smaller number, and it is the honest one.
About Magpie
Magpie is a local creator marketing platform built and operated by Extra Medium Labs. Local businesses book local creators for comped experiences or paid posts at the creator’s own listed rate, with each creator’s local reach shown before booking and ranked above raw follower count. Creators keep 97% of paid bookings. Magpie is live at magpielocal.com.
About Extra Medium
Extra Medium is a founder-led marketing agency and fractional CMO practice in Virginia Beach, Virginia. Through Extra Medium Labs, the company also builds and operates its own products, including Magpie. The studio works with clients from startups to Fortune 100 companies.
Media contact: hello@xmedium.co