Straight answers
A fractional CMO in Hampton Roads gives a company senior marketing leadership for one to three days a week, without a full-time executive hire. Extra Medium is based in Virginia Beach, so this is home turf: the same studio that launches and grows brands nationally sits in your leadership meetings, sets the plan, and answers for the results. You get a named senior operator, a studio behind the seat, and the shape and price in writing before work begins.
Hampton Roads runs on relationships. Defense and military-adjacent contractors, port and logistics firms, healthcare systems, hospitality groups, and thousands of owner-led businesses have grown for years on referrals, reputation, and who knows whom across the seven cities. That works, until a competitor gets serious about search, a contract gets competed, or the next generation of buyers never hears your name. Then the gap shows: no one senior owns the plan, the website says less than the sales team does, and marketing is a pile of vendor invoices. A fractional CMO closes that gap by setting direction, joining up the pieces, and making the spend answer to revenue.
Because the studio is here, the cadence is simple. Your fractional CMO is in the room for leadership meetings, planning days, and the moments that need a senior marketer present, not on a screen. Between those days the work runs remotely: strategy, briefs, vendor direction, and reporting. Behind the seat sits the full Extra Medium studio, covering the six practices, Launch, Reinvent, Grow, Lead, Intelligence, and Experiences, so the plan does not wait on hiring. If you are comparing local firms as well, our marketing agency in Virginia Beach page sets out the studio side.
It fits companies that have outgrown founder-led or relationship-led marketing but are not ready for a full-time CMO: a contractor chasing larger awards, a healthcare or hospitality group with locations across the metro, a professional firm whose referrals are thinning, or an owner-led business spending real money with no one senior owning the result. It starts with a first conversation, free and specific, about your market and your numbers. If the seat is the right answer, you get the engagement shape and price in writing before any work begins. If it is not, we say so.
Yes. Extra Medium is headquartered in Virginia Beach, and Hampton Roads is our home market. Your fractional CMO works from here, in your offices across the seven cities when it matters and remotely day to day. You are not buying a national firm that flies someone in. You are hiring the senior studio down the road, led by founder Jeff Rimmer.
It is priced as a monthly engagement, not a salary, and it runs a fraction of a full-time CMO package. The exact shape depends on days per week, scope, and how much studio support sits behind the seat. We never quote a number before understanding the work. You get the engagement shape and price in writing before work begins, with no surprises later.
An agency executes channels. A fractional CMO owns the plan those channels serve. Extra Medium does both under one roof: the Lead practice puts a senior operator in your leadership seat, and the studio executes the work the plan calls for. That means one accountable conversation about strategy, spend, and results, instead of a vendor reporting on its own activity.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
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