Straight answers
Extra Medium is a founder-led marketing agency headquartered in Virginia Beach, Virginia. It launches, reinvents and grows businesses — brand, creative, growth and technology under one roof — and it also builds its own products in Extra Medium Labs, led by Magpie. The practice is senior-only: the person you meet is the person who does the work, and clients range from pre-launch startups to Fortune 100 companies across the US and UK.
Six practices, one team. Launch: positioning, naming, identity and go-to-market as one arc. Reinvent: rebrands that fix the offer and story before the label. Grow: ongoing growth systems — content, campaigns, conversion. Lead: fractional CMO leadership, senior-only. Intelligence: AI consulting, agents and automation that survive contact with real workflows. Experiences: events and moments people actually remember.
Local matters for some things: knowing the market, being in the room, understanding how business actually moves in Hampton Roads. For everything else, the work travels — most engagements run remotely with in-person time when it matters, and the client list runs from Virginia Beach to Chicago to London. What doesn’t change by geography is the standard: senior people, plain talk, and advice we test on our own products first.
One conversation. Bring the project, the bigger problem, or the marketing seat you need filled. The first conversation is free and specific — you will leave knowing whether we can help, what we’d do first, and what it would cost. If we’re not the right fit, we’ll say who might be.
No. Virginia Beach is home and the first market for our own products, but studio clients are across the US and UK. Local knowledge is an advantage we bring to Hampton Roads work, not a boundary on the practice.
From pre-launch startups to Fortune 100 companies. The common thread is not size; it is a founder or leadership team that wants senior marketing thinking without building a full department first.
Both. Engagements come in three shapes: fractional leadership, defined projects, and ongoing growth. The shape follows the problem, not the other way around.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
