Straight answers
A fractional CMO gives a Richmond company senior marketing leadership for one to three days a week, on a monthly cadence, without a full-time executive hire. Extra Medium is headquartered in Virginia Beach, about two hours away: close enough for regular in-person days, senior enough to run the function remotely between them. You get a named operator in your leadership meetings, a studio behind the seat, and the engagement shape and price in writing first.
Richmond is the state capital, and it shows in the company mix: finance, insurance, and legal firms with long histories, state-adjacent organizations, and a strong layer of mid-sized companies that sell regionally and nationally from a Richmond base. VCU adds energy, talent, and a steady stream of younger companies. Marketing here usually stalls quietly. The firm is respected, the relationships are old, and the website and story have not kept up with what the company has become. Referrals carry the pipeline until they do not, and nobody senior owns the fix.
We work with Richmond companies the way the seat actually runs: leadership meetings, planning, and reporting on a weekly rhythm, mostly remote, with regular in-person days in Richmond when the work needs a room. Two hours is an easy drive, and we make it. Behind the fractional CMO sits the full studio, so strategy, brand, web, content, and AI work move without you hiring or managing a bench of vendors. One senior conversation owns the plan, the spend, and the results, and you always know who that conversation is with.
It fits the established firm whose marketing has not kept pace with its reputation, the mid-sized company selling beyond Virginia for the first time, and the growing business where the founder or managing partner is still the default marketing department. It starts with a first conversation, free and specific, about where growth is supposed to come from and what is blocking it. If a fractional CMO is the right answer, the shape and price arrive in writing before work begins. Founder Jeff Rimmer leads the seat himself, with 20+ years across media, startups, and Fortune 100 work.
No, and we will not pretend otherwise. Extra Medium is headquartered in Virginia Beach, about two hours from Richmond. We work with Richmond companies remotely day to day and in the room for leadership days, planning sessions, and launches. What you get is a senior operator who knows Virginia business, not a local office sign.
On the rhythm the work needs. Leadership and planning days are scheduled in person, and launches or major decisions usually get a room, not a video call. Day to day, the seat runs remotely with the same weekly cadence, reporting, and access you would expect from someone on your own team.
It is a monthly engagement, priced well below a full-time CMO package, and shaped by days per week and scope. We do not quote a number before we understand the company and the work. The first conversation is free, and you receive the engagement shape and price in writing before anything begins.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
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