Straight answers
A fractional CMO is a senior marketing leader who works with your organization part-time, usually one to three days a week, and owns the marketing plan the way a full-time CMO would. Extra Medium brings that leadership to Washington organizations whose marketing is about membership, events, policy audiences and credibility as much as pipeline: associations, nonprofits, government contractors and professional services firms. The work is founder-led, run day to day remotely and in the room for board meetings, launches and decisions that need a person present.
In DC, marketing rarely answers to a sales quota alone. Associations answer to members and renewal rates; nonprofits to donors, boards and mission; contractors to credibility with agencies and partners; advocacy groups to policy audiences who read carefully. Buying cycles are long, committees are everywhere, and every claim gets checked. That changes the job: positioning has to survive a board packet, events carry real weight, and the plan has to connect membership, attendance and influence, not just leads. A fractional CMO sets that plan, directs the staff and vendors executing it, and reports to leadership in the language boards actually use.
Extra Medium is founder-led and senior-only, which matters in Washington, where the person in the room is the product. Day to day, your fractional CMO works set days each week inside your leadership rhythm: staff meetings, vendor and agency direction, budget decisions and the monthly report your board will actually read. That runs remotely from our Virginia Beach headquarters. Board presentations, planning sessions, launches and sensitive meetings happen in person, in the room. You are never handed to a junior team after the first call. The first conversation is free and specific, and the engagement shape and price are in writing before any work begins.
It fits an association with a capable marketing team and nobody senior setting its direction. It fits a nonprofit between marketing directors, a contractor whose credibility with agencies and partners has outgrown a coordinator, or a professional services firm where the partners are still the marketing department by default. It does not fit if what you need is hands alone, someone to post and place ads, or a leader in the building five days a week. It starts with a free conversation about your specific situation. If there is a fit, you get the engagement shape and the price in writing, and you decide with the full picture in front of you.
No. Extra Medium is headquartered in Virginia Beach, Virginia, and Washington is one of the markets we work in. Day to day, your fractional CMO works remotely on set days each week. Board meetings, planning sessions, launches and the conversations that need a person in the room happen in person. You get a senior leader without a DC salary, office or headcount attached.
Fractional engagements are priced as a monthly engagement, based on how many days a week you need and what the role has to own. There is no rate card and no hourly meter. After a first conversation about your situation, you get the shape and the exact price in writing before any work begins, so the decision is made on a real number, not a range.
On an agreed rhythm, usually one to three days a week. Your fractional CMO sits in your leadership meetings, sets the plan and priorities, directs your staff, agencies and freelancers, owns the marketing budget, and reports results to you and your board monthly. It is the accountability of a chief marketing officer, bought by the fraction instead of the full-time hire.
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Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
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