Straight answers
Extra Medium is a marketing agency in Richmond, and we run social media for a city that eats, drinks and talks about it online. We plan and produce social content, and through our lab we build Magpie, which connects local businesses with local creators whose audiences are actually here in Richmond.
Richmond’s feed has a center of gravity, and it is a dinner table. The restaurant scene, the Scott’s Addition breweries and taprooms, Carytown’s shops, the festival calendar — this city decides where to go from its phone, in groups, out loud. But the same habit runs under everything else: neighborhoods recommend contractors, salons, dentists and dog trainers in the same threads where they argue about brunch. We plan and produce social content built for that behavior: specific, visual, and unmistakably from here, on a cadence that survives busy weeks. The production sits inside our wider services, so social, search and email tell one story.
The usual influencer play rents reach from somewhere else and wonders why the register stays quiet. Our lab builds Magpie, a platform that connects local businesses with local creators, chosen by the followers they hold in this market rather than a headline follower count. Richmond’s food, neighborhood and lifestyle creators carry real sway here precisely because their audiences are neighbors. A creator whose followers can actually walk through your door is worth more than a national name at ten times the price, and that local-reach logic guides every creator plan we build.
Richmond can smell imported content. The references are specific — the river, the Fan’s porches, the murals, the eternal debate about which side of it you are on — and getting them right is the difference between being shared and being scrolled. We write and produce in that voice, plan around the city’s actual calendar, and measure the work by bookings, visits and sales rather than applause.
Key takeaways
We plan, write, design and schedule it. Your part is the raw material only you can supply: the kitchen, the crew, the work in progress. Clients generally spend less time on social with us running it than they did posting themselves.
Yes, with the right job assigned to it. For services and B2B, social rarely closes the sale; it wins the referral check that happens after someone hears your name. Being visibly active, local and credible when that check happens is worth real money.
Send a message through the contact page telling us what you sell and who it is for. We reply in writing with the platforms and approach we would start with.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
