Straight answers
Extra Medium is a marketing agency in Raleigh running social media and influencer marketing for Triangle brands. Our lab builds Magpie, a local creator platform, so creator marketing is not a bolt-on here: it is the home turf. Strategy, content, paid social and local creators, run as one program.
The Triangle’s social life runs on three different energies at once: NC State red, Duke and UNC blue, and a research workforce that skews smart, skeptical and allergic to being marketed at. Add a serious food and festival scene, three downtowns reinventing themselves at the same time, and suburbs full of families making local decisions weekly. A social program here has to know which of those rooms it is in. We build the strategy and the content calendar around the rooms that matter for your customers — what the studio covers is on the services page — and we would rather publish three things a week that sound like a person than seven that sound like a brand guideline.
For local businesses, the most persuasive media in the Triangle is a person the audience already trusts saying they went, they ate, they booked, they bought. That is why our lab builds Magpie, a platform that lets local businesses book local creators for comped experiences or paid posts, with each creator’s local reach shown before anyone books. We use the same discipline in client programs: creators chosen for genuine local audience, not follower counts; briefs that leave room for their voice; and results measured in visits and sales, not screenshots of likes.
Strategy first: audience, rooms, offers, and the one idea the whole calendar hangs from. Then content production, community management, paid social to amplify what is already working organically, and creator partnerships layered in where local trust matters most. Reporting closes the loop monthly — what the audience did, in the language of revenue where we can draw the line honestly. The lab side of the studio, where Magpie and our other products live, is Extra Medium Labs.
Key takeaways
Differently. Consumer and local brands get the direct effect: visits, bookings, trial. For B2B and tech, the working version is usually founder and employee voices, expert content and LinkedIn done properly. We will tell you honestly which side of that line your company sits on before proposing creators.
The studio creates it: strategy, copy, design and scheduling, with a review rhythm that keeps your team’s time to a minimum. You approve direction and anything sensitive; you do not end up writing captions at midnight.
In writing. Tell us where your audience actually spends its time, through the contact page (/contact/), and we will reply with the program we would run and what it would cost.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
