Straight answers
Extra Medium is a marketing agency in the Outer Banks, and social is where next summer’s guests are scrolling right now. We run social, content and creator marketing that shows the islands the way guests remember them, and turns this year’s visitors into next year’s bookings and the people who influence them.
Sunrise over the Atlantic, sunset over the sound, wild horses on the beach in Corolla, four lighthouses, surf at Nags Head, a charter coming in with the day’s catch at Oregon Inlet. The Outer Banks produces better raw material in a week than most brands invent in a year, and in summer your guests shoot your marketing for you every single day. The work is capturing it, curating it, crediting it, and keeping the feed alive in February, when the beach is empty and next season is being decided by people scrolling somewhere cold and inland.
The creator version of the same rule: people who actually stay, eat, fish and get married here make content that moves bookings, because their audience can picture the week. A travel creator in one of your houses, a food account working through Manteo’s restaurants, a fishing creator on a Hatteras charter: that is a recommendation with a receipt. We know this side of the table well, because our lab runs Magpie, a platform for booking local creators. We book creators for clients the way the platform was built to work: local reach and real fit first, follower count second.
Booking season gets inspiration and planning content. Peak season gets guest content, reviews and the proof next year sells with. Shoulder seasons get reasons: fall fishing, spring events, quiet beaches, wedding weekends. The off-season gets the dreaming that fills the winter booking window. We plan it as one calendar with your offers, and we report against inquiries and bookings rather than applause. More on how the lab thinks is on our Labs page.
Key takeaways
The right ones do: creators whose audience drives to the islands and books houses, weddings and trips. A creator who stays in the house, eats in the restaurant and posts the week honestly moves bookings. A follower count from another continent does not.
The planning season is the posting season. Winter is when summer trips get chosen, so post the sunrise, the empty beach and the house tour while your future guests are scrolling from a cold driveway somewhere inland.
In writing. Send a note through our contact page with your business and your season. We will reply with what we would post, who we would book, and what it would cost.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
