Straight answers
Extra Medium is a marketing agency in Manchester, and social here runs on character: this city talks, jokes and argues in public. We plan and run social, content and creator campaigns with a voice worth following, and through our lab we operate Magpie, a platform for booking local creators.
This city produced the music half the world still dresses like, argues about football with religious commitment, and fills its feeds with a dry, direct humor that detects corporate polish in about four seconds. Brands that arrive sounding like a London press release get politely ignored, which in Manchester is the harshest review there is. We build social that sounds like it comes from here: a point of view, a sense of humor, and something to say beyond the offer of the week. The student population alone will keep you honest — they have seen every format you are about to try.
Most agencies recommend influencer marketing from the outside. We operate it. Magpie, built in our lab, is a platform where local businesses book local creators for comped experiences or paid posts, and it shows each creator’s local reach before anyone books — because a million followers worldwide are worth less to a Manchester business than ten thousand people who can actually walk through the door. That operating experience shapes every creator campaign we run: local reach over follower counts, terms in writing, and content the creator’s own audience will believe.
Attention is the start, not the deliverable. Organic social builds the audience, paid social puts the best of it in front of people who have not found you yet, and the reporting ties both to enquiries, bookings and sales — the full approach is on our services page. A feed full of likes and an empty till is an expensive hobby. We would rather post less, mean it more, and show you the money line at the end of the month.
Key takeaways
The ones your customers are on, which is a research question, not a fashion answer. For many Manchester companies that is Instagram and TikTok for consumers, LinkedIn for business buyers, and one or two more at most. Everywhere thinly is worse than somewhere properly.
We do: strategy, creative, production and posting, with creators brought in where a local voice carries further than a brand account. You approve direction and see everything before it runs. What we will not do is hand you a calendar of filler and call it a strategy.
In writing. Tell us who you are trying to reach through our contact page and we will reply with where we would start and what we would stop. No call is required.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
