Straight answers
Extra Medium is a marketing agency in Hampton Roads, and we treat social media as a local medium, because here it is one. We plan and run social content, and through our own lab we build Magpie, a platform that connects local businesses with local creators whose followers actually live nearby.
Hampton Roads runs on who you know: base communities, school networks, church groups, shipyard crews, neighborhood pages. Social media is that grapevine with better distribution. We plan and produce content built for it — the faces, places and small specifics people here recognize as theirs — on a steady cadence instead of the usual burst of posts followed by silence. The strategy and production side of the work sits inside our wider services, so social pulls in the same direction as your search, email and offers instead of freelancing.
Influencer marketing usually fails locally because the audience is somewhere else: a million followers spread across forty states is a billboard in the wrong town. Our lab builds Magpie, a local creator marketing platform where businesses book creators by the followers they have in this market, not their total count. A Virginia Beach creator whose audience is Virginia Beach families is worth more to a Virginia Beach business than a national name, and the work costs a fraction as much. That local-reach thinking shapes every creator recommendation we make, on or off the platform.
The fastest way to look like an outsider in this market is to sound like one: stock beaches, generic military appreciation, city names used interchangeably. We write and produce in the region’s actual voice — Oceanfront in season and locals-only the rest of the year, the tunnel traffic everyone jokes about because everyone lives it, the pride people take in the fleet and the yard. Recognition is the whole game on social, and recognition is local or it is nothing.
Key takeaways
We plan, write, design and schedule it. You approve and supply the raw material only you have: the day-to-day photos, the team, the work itself. Most clients spend less time on social with us running it than they did doing it themselves.
Where your customers already are, which here usually means Instagram and Facebook first, with TikTok and YouTube earning their place depending on the audience. We would rather run two platforms properly than five at a whisper.
Send a message through the contact page telling us what you sell and who it is for. We reply in writing with the platforms and approach we would start with.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
