Straight answers
Extra Medium is a marketing agency in Dallas, and social is where this metro shows off. We plan content around how Dallas-Fort Worth actually lives, its teams, tables and neighborhoods, and we put local creators in the work through Magpie, our own local creator platform. Less broadcasting, more belonging.
Dallas does everything at full volume: the Cowboys as a year-round religion, a restaurant scene that treats a new opening like a product launch, neighborhoods and suburbs each with their own scene and self-image, and the State Fair rolling in every fall with Big Tex presiding. Social content that works here is built from that material, planned around the metro’s real calendar, from football season to patio season to the spring real estate rush. Generic content with a skyline pasted on fools nobody in a metro that can tell Uptown from Deep Ellum at a glance.
The trusted voices in Dallas neighborhoods and Fort Worth districts are the people who live there and post like it. That’s why we built Magpie, our local creator platform, in Extra Medium Labs: it connects businesses with local creators and shows each creator’s local reach before anyone books, so a restaurant group, retailer or home-services brand can work with people whose audiences are genuinely in the metro instead of follower counts padded from three time zones away.
Social works when it runs as a calendar: the metro’s moments mapped in advance, a steady rhythm of original content between them, and paid support behind what earns it. We run social inside the wider growth system, so the audience social builds is the same audience search, email and creators work on. One audience, one strategy, several doors in, and a voice that sounds like it lives here, because the strategy does.
Key takeaways
Yes, and we built the platform for it. Magpie, from our own lab, matches businesses with local creators and shows each creator’s local reach up front, so Dallas-Fort Worth brands can book people whose followers are actually nearby.
For most local and regional brands, Instagram and TikTok first, with LinkedIn carrying the B2B side of a headquarters-heavy metro. Two platforms with a real point of view beat five with a posting schedule and no pulse.
In writing, through the contact page. Tell us the brand and the parts of the metro that matter. We’ll come back with what we’d post, who we’d put in it, and what we’d stop doing.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
