Straight answers
Extra Medium is a marketing agency in London, and SEO is one of the practices under its roof. We treat search as an asset you build: technical foundations, pages that answer real questions, and authority earned in the markets you serve, reported in rankings and revenue, not vanity charts.
Ranking in London means outranking everyone: the national brands with departments bigger than your company, the aggregators, and every competitor in your borough who hired an agency last year. The searches that make money here are specific — a service, a neighborhood, a problem, a price range — and they are won by pages that answer the actual question better than anyone else, on a site that loads fast and is built properly underneath. Generic content aimed at the whole city ranks for nothing in particular, which is to say it does not rank.
Three layers, in order. Technical first: crawlability, speed, structure, the unglamorous repairs that decide whether anything else counts. Then content: pages written to answer the questions your buyers genuinely ask, in the order they ask them, which is also how this site is built — our straight answers pages are the working example. Then authority: links and mentions earned from the publications, partners and communities your market actually trusts, not bought from a farm. The three layers are one job on our services page, because splitting them between vendors is how each one blames the others.
Search now has two front doors: the results page, and the AI answer above it. Both reward the same thing — a direct, honest answer to a real question, stated early and supported properly. Pages written that way get ranked, and they also get quoted by the answer engines your customers are starting to trust. We structure every page for both: the short answer up top, the substance underneath, and the schema behind it done correctly. Marketing fluff survives neither door.
Key takeaways
Technical fixes can move things in weeks. Competitive rankings in London take months of consistent work, because you are displacing people who have been building for years. Anyone who promises you page one in thirty days is selling you the promise, not the result.
No, and you should walk away from anyone who does. Rankings depend on competitors and on Google, neither of which an agency controls. What we guarantee is the work: the audits, the pages, the authority building, and reporting you can interrogate, in rankings and revenue.
In writing. Send us the site and the market you want to win through our contact page. We will tell you plainly where you stand and what we would do first.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
