Straight answers
Extra Medium is a marketing agency in Washington DC, built for a city where every claim gets checked. We run strategy, digital, SEO, paid media, social, influencer marketing, content, creative and web under one senior team, for associations, nonprofits, contractors and brands across the DMV that need marketing as precise as their mission.
One senior team runs the whole mix: strategy, digital marketing, SEO, paid search and paid social, social media, influencer and creator marketing, content, creative and branding, web design and email. That breadth matters in DC because the channels have to agree with each other — the white paper, the search result, the social post and the conference booth all get read by the same skeptical audience, often in the same week. The full range sits on our services page; the point is that none of it is handed to a junior bench or a partner agency you never meet.
Washington runs on trust and paper trails. Associations answer to members and boards, nonprofits to donors, government contractors to procurement rules and past-performance records, and everyone to an audience of professional fact-checkers: journalists, Hill staff, analysts and peer organizations. Salesy marketing dies here, and it should. What works is precise — claims you can source, expertise you can demonstrate, and a presence that stays consistent from the annual report to the Instagram grid. Tourism, hospitality and the universities play by the same rule. In a city built on institutions, reputation compounds, and so do mistakes.
The DMV is the real footprint: DC proper, Northern Virginia and the Maryland suburbs, one audience commuting across three jurisdictions. A campaign aimed only at the District misses most of the people who attend the conferences, join the associations and book the hotels. We plan for the metro as it actually behaves. And when the marketing outgrows the team running it, our fractional CMO practice puts a senior leader in the seat part-time — the strategy and the studio under one roof.
Key takeaways
It depends on the shape: a defined project, an ongoing growth engagement, or fractional leadership. Every Extra Medium engagement is priced in writing before any work begins. What we will not do is quote a number before understanding the job — DC buyers have seen that film, and it ends with change orders.
Yes. They are central to how this city works, and the practice is built for organizations whose marketing has to satisfy boards, members and donors as well as customers. The standard is the same either way: precise claims, demonstrable expertise, and reporting tied to outcomes instead of activity.
In writing. Send the problem through our contact page and you will get a specific reply: whether we can help, what we would do first, and what it would cost. Nobody books a call on your calendar unless you ask for one.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
