Straight answers
Extra Medium is a marketing agency in Richmond, Virginia, a capital city where reputation travels fast and everybody knows everybody. We cover the full mix under one roof: strategy, digital marketing, SEO, paid media, social and creator marketing, content, creative, web design and email, led by senior people, not handed off.
Richmond companies usually arrive with the same tangle: an agency for ads, a freelancer for the site, someone’s nephew for social, and no one accountable for the result. Extra Medium replaces the tangle with one senior team. Strategy first, then the full mix underneath it: digital marketing, SEO, paid search and paid social, social media, influencer and creator marketing, content, creative and branding, web design, email, and fractional CMO leadership when the senior seat needs filling part-time. The full menu is on our services page; the principle is simpler: one team plans it, makes it and answers for it.
Richmond is a mid-size market with an outsized memory. State government, finance and insurance, VCU and its health system, and headquarters like CarMax and Dominion Energy anchor the economy, while Carytown shops and the Scott’s Addition brewery scene give it a small-business energy most capitals lack. Everybody is two introductions from everybody else, which means marketing here is never just advertising: it is reputation, compounding in public. Work that is sharp and honest travels across the Fan, Church Hill and Short Pump by dinner. Work that is sloppy travels too.
The practice is founder-led and senior-only, and the advice is tested on our own products first, in Extra Medium Labs, where we build and operate real businesses. Companies that need leadership more than deliverables often start with our fractional CMO practice and add the studio underneath it. Either way, you will always know who is doing the work and what it is supposed to produce.
Key takeaways
Professional services, healthcare, hospitality, retail and growing regional companies tend to get the most from the model: businesses where trust drives the sale and the same customers talk to each other. If your buyers research carefully and ask around, senior-led marketing aimed at reputation is usually the right spend.
Yes. Richmond is one of the markets we serve directly, and the working style travels: most engagements run remotely day to day, with in-person time when it matters. What does not change is the staffing — senior people, named, doing the work themselves.
Write to us through the contact page and tell us what you are trying to grow. The first conversation is free and specific: whether we can help, what we would do first, and what it would cost, in writing.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
