Straight answers
Extra Medium is a marketing agency in Dallas, working across the whole Dallas-Fort Worth metro. We run strategy, digital, SEO, paid media, social, creators, content, creative and web under one roof, plus fractional CMO leadership when the seat is empty. Senior people, fast decisions, no big-agency layers between you and the work.
Dallas companies rarely lack for vendors; they lack for one throat to choke. A media buyer in one suburb, a web firm in another, a social freelancer somewhere else, and the strategy lives in nobody’s head. Extra Medium runs the whole: strategy first, then digital marketing, SEO, paid search and paid social, social media, influencer and creator marketing, content, creative and branding, web design and email, with fractional CMO leadership on top when the executive seat is the real gap. One team, one strategy, measured against revenue.
Dallas-Fort Worth is one metro on paper and dozens of separate markets in practice. Dallas, Fort Worth, Plano, Frisco, Arlington, Irving, McKinney: each has its own center of gravity, its own money and its own media habits, and a campaign built for the metro in general usually lands nowhere in particular. Underneath the sprawl is the engine: corporate headquarters and relocations keep landing here, real estate keeps pushing the edges out, and new customers arrive by the truckload. Marketing in DFW has to be built market by market inside the metro, at the speed the metro moves.
Business in Dallas moves fast and spends decisively, and it has no patience for agency theater: the layered account teams, the six-week discovery deck, the junior staff learning on your budget. We run the opposite shape, founder-led and senior-only, where the person in the first meeting is the person doing the work. See the work for the standard. In a metro where a competitor can open three locations while you’re still in onboarding, that speed is not a style choice; it’s the service.
Key takeaways
The whole metro. Dallas-Fort Worth functions as one economy and most of our thinking starts there, then gets built out suburb by suburb, because that’s how customers here actually search, drive and buy.
From fast-growing local companies to large organizations. DFW’s common thread is pace: relocations, expansions and new locations create marketing problems that outgrow improvisation quickly, at almost any size.
In writing, through the contact page. Tell us the project, the problem, or the seat you need filled. The first conversation is specific: whether we can help, what we’d do first, and what it would cost.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
