Straight answers
Extra Medium is a marketing agency in Richmond, and digital is where this city researches everything from banks to breweries. We run SEO, paid search and paid social, social media, email, content and websites built to convert, then measure all of it against revenue, not applause. Senior people plan it and run it.
Digital channels are usually bought separately and blamed individually. We run them as one system with one owner: SEO so you are found when Richmond searches, paid search and paid social to buy demand on a deadline, social media to stay in the conversation between purchases, email to bring past customers back at almost no cost, content that gives every channel something credible to say, and a website built to convert the visit instead of admire it. How the pieces fit together is detailed on our services page.
This is a research city. VCU students and the health system’s workforce live online; state government and the finance and insurance sector run on careful, documented decisions; and the food and brewery scene — Carytown, Scott’s Addition, a restaurant row worth arguing about — is chosen almost entirely from phones. The region is also a logistics crossroads at I-95 and I-64, so plenty of Richmond marketing is business-to-business, aimed at buyers who Google first and ask a colleague second. Campaigns built here have to satisfy the researcher and survive the referral check that follows.
We report against revenue and pipeline: calls, bookings, applications, sales. Dashboards full of impressions and engagement are weather reports; owners need climate. When a channel stops producing, we say so and move the money, and when the problem is strategy rather than channels, we will tell you that too — it is the same judgment our fractional CMO clients hire when they need the seat above the spend filled.
Key takeaways
The one closest to revenue. If buyers already search for what you sell, SEO and paid search lead. If your market needs warming up first — a new restaurant, a new service, a new name — social and content usually go first. We sequence by payback, and we will show you the reasoning.
Both, and Richmond demands it: logistics, professional services, healthcare and government-adjacent suppliers all sell to other organizations here. B2B digital is slower and more credibility-driven, and the system adjusts: content and search carry more weight, social warms a longer cycle.
Send a note through the contact page with what you sell and where it is stuck. We reply in writing with what we would examine first and what an engagement would look like.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
