Straight answers
Extra Medium is a marketing agency in Manchester, and digital is the engine room: search, paid media, social, email and your website, run as one system. Manchester audiences are loyal, local and quick to spot waffle, so the work has to be honest, specific and measured against revenue.
Manchester’s digital audience is bigger than Manchester. The football clubs carry the city’s name to every time zone, the music scene exports itself constantly, MediaCityUK makes media here for national audiences, and tens of thousands of students arrive every autumn with their feeds already set. A business based here can sell nationally without pretending to be based anywhere else, and digital is how that happens: the channels do not care where your office is, only whether your message earns its place on the screen.
Search, paid search, paid social, social media, email and your website are one system or they are five leaks. SEO makes paid cheaper, content gives social something worth saying, email catches the people the ads warmed up, and the website decides whether any of it becomes money. We run them together under one written strategy — the shape is set out on our services page — with every channel briefed against the same plan and every pound asked to explain itself at the end of the month.
Most digital reports are built to survive a meeting, not inform one: impressions, reach, a chart going up and to the right. Ours answer four questions. What did we spend, what came back, what did we learn, what gets stopped. Manchester clients tend to ask direct questions, and the reporting is built for exactly that. A channel that cannot defend itself against revenue loses its budget to one that can, and we will show you the working, not just the conclusion.
Key takeaways
The channels your customers actually use, run as one system: search engine optimization, paid search, paid social, organic social, email, content, and the website that converts all of it. What it should not include is a channel bought because it looked good in a deck.
Yes — it is the normal pattern here. The channels do not care where you are based. A Manchester company with the right search presence, paid campaigns and content routinely outsells London competitors in their own city, because the buyer sees the message, not the postcode.
In writing. Tell us where the business is leaking through our contact page and we will reply with what we would fix first and why. No call is required.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
