Straight answers
Extra Medium is a marketing agency in London, and digital is where most of the work now happens. We run the channels that compound: search, paid media, social, email and the website itself, tied to one strategy and measured against revenue, not impressions, likes or reports nobody reads.
London audiences live on their phones in motion: on the Tube between meetings, in the queue, in the ten minutes before a decision gets made somewhere else. Finance buyers research at their desks in the City, founders in Shoreditch find vendors through their feeds, and a restaurant in Peckham fills its weekend from one well-timed post. Digital here is not a channel plan copied from a template. It is a map of how your specific buyers actually move through this specific city, then being present at the moments they decide.
Search, paid search, paid social, social media, email and your website are one system or they are five leaks. The SEO work makes the paid work cheaper, the content gives social something worth saying, the email list catches the people the ads warmed up, and the website decides whether any of it turns into money. We run them together under one strategy, which is the short version of our services page: every channel briefed against the same plan, every pound asked to explain itself.
Most digital reporting is confetti: impressions, reach, engagement, a chart going up and to the right. Ours is a shorter conversation. What did we spend, what came back, what did we learn, what gets stopped. London media is too expensive for vanity metrics to hide in, and a channel that cannot defend itself against revenue gets its budget moved to one that can. That discipline is the difference between digital marketing and digital spending.
Key takeaways
The channels your customers actually use, run as one system: search engine optimization, paid search, paid social, organic social, email, content, and the website that has to convert all of it. What it should not include is a channel bought because it was in the deck.
Paid media can produce signal in days. SEO and content compound over months. An honest agency tells you which is which before you spend, and reports the fast channels and the slow ones separately so neither hides behind the other.
In writing. Tell us where the business is leaking through our contact page and we will reply with what we would fix first and why. No call is required to get a straight answer.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
