Straight answers
Extra Medium is a marketing agency in Greensboro, North Carolina, and our digital practice runs search, paid media, social, email and web as one system with one set of numbers. Triad companies do not need more dashboards. They need the channels pointed at the same customers and reporting tied to revenue.
Search, paid search, paid social, organic social, email and web design are one system, not five line items: the ad promises what the landing page proves, the content answers what the sales team keeps hearing, and everything reports against the same numbers. Our Grow practice runs that system with senior people, which matters more than any single channel trick.
The Triad buys with its eyes open. Business buyers research suppliers online long before a sales call. Warehouse and logistics employers compete for the same workers, and those workers judge companies by what they find on their phones. Furniture buyers research for months around Market. A digital program here has to serve all of that — B2B credibility, recruiting and consumer demand — which is why we publish our answers to the common questions in the open, on our Straight Answers pages, before asking anyone to buy anything.
One plain monthly read: where customers and applicants came from, what each channel produced, what stops, what scales. Tied to revenue and filled roles, not impressions. If the report does not end in a decision, it is decoration, and decoration is the first thing we cut.
Key takeaways
Start where your buyers already look. For most Triad companies that is search — for products, suppliers and jobs — with paid media to accelerate and email and social to stay in front of people between searches. The order is a diagnosis, not a package.
Yes, because your buyers and your recruits are already online, researching. A manufacturer whose site answers capability and capacity questions clearly will out-sell a competitor with a brochure site and a prayer, and the same content fills the hiring pipeline.
Start on the contact page with a few lines about the company and what you have tried. We reply in writing within one business day with a straight read on the biggest leak.
Let’s talk
Don’t know exactly what you need? Good. That’s our job. Tell us where the business is headed and we’ll tell you honestly whether we can help — and if we can’t, who might.
Usually replies within one business day.
